Is your internet business viable? Are you using the right marketing camping? Try Free Google Adwords to find out!
Lots of us have great ideas to make a buck on the internet. The question is, are we spinning our wheels, will the idea work? A great place to start your research is Google Insights for Search.
GIFS gives you an idea of how many people are searching key words. If your key word is on the low end of the totem pole then either you are spinning your wheels or you need to revamp your marketing campaign.
Let’s say you want to sell a resume service. First go to Google Keywords https://adwords.google.com/select/KeywordToolExternal let’s type in the key word “resume service”. Why add the word ‘service”? The answer is in the results of your key word search.
Unfortunately, the number of hits for “Resume Service” is not over whelming. On the local market vs. the global market, there were only 4,400 searches for our key word. That leaves one of two conclusions: Either the idea is a big flop or we are using the wrong key words. Since common sense tells us people want resume services in a tough economy, we probably have the wrong key word.
If we return to our adword search, the results are still less than encouraging. The next search phrase that gives us hope is “resume services” which comes in at 49,000 hits. The question for a new business person is, how many of the 49,000 hits are going to respond to our ad, and how many of those are we going to convert?
Let’s say that of the 49,000 people who come across our web site using the key word “resume services”, 1% actually hit our site button. That leaves 490 who look at the site. Depending upon how good a marketer we are, we might get a 1% conversion rate from the hits. That leaves us with 4.9 resumes sales a month. This number so small there is a good chance we won’t sell any resumes. Is that enough for you?
Don’t lose hope! Moving down the list we find 110,000 people have searched our key word “resume services”. That is still a small number of searches for a budding company. Using the same formula as above, our conversion rate of 11 sales a month. Again, the number of sales is so small we are likely have a 0 conversion rate.
So does that mean our service is not viable? In some cases the answer is yes! I would rather find this out sooner than later, considering the amount of time and investment I am going to have to make just to start the new business.
But don’t lose hope! Moving down to Google’s suggested key words we find inspiration! Under Resume Templates there are 246,000 hits; under resume templates there are 550,000 hits; resume how-to there are 368,000 hits; and under sample resume there are 823,000 hits a month.
The results tell me two things: First, there are a lot of people who want help with their resume. Second, most of them don’t start with the idea of buying a resume service. If you think about it, most people who don’t have jobs are also not flush with cash. However, that leaves me with choices.
Maybe I have to change my product, or maybe I have to have a killer marketing strategy. But then, both of these are a topic for another blog!
Showing posts with label make money blogging. Show all posts
Showing posts with label make money blogging. Show all posts
Monday, December 7, 2009
Saturday, December 5, 2009
Five Ways To Break Writers Block! Make Money In Words!
So You Have Decided to Blog For Bucks! Now What?
Unless you like pornography or are a professional photographer, you need to come up with articles with key words. Intersting topics are EZ to find with the following ideas! Break writer's block, have fun blogging!
1. Who do you know? What happened to them? Interesting news pieces can be found in every day life! Just look around you at the people in your life and I bet you find a story that works!
This is a story about Eduardo Salazar Rivera who is fighting a rare childhood illness:
http://www.free-press-release.com/news-11-year-old-desperate-for-medical-care-seeks-your-donated-items-for-internet-fundraiser-1258464360.html
2. Self Interview. They say talking to yourself makes you crazy so I guess I am insane! Some of the best money making pieces I write are an interview with myself. I get to tell you what I think using quotes and "Paynter said". For example, in my piece about HP abuses and their warranty, my conversation with HP Tim Metcalf and how an HP Pavilion Notebook is not a Laptop, and how a burn to one person is hot air to another!
"Unless you like pornography or are a professional photographer, you need to come up with articles with words."
3. Travel. You don't have to travel far to write a travel piece. In Colorado we have Central City, now a gambling town, Breckenridge which is the new Aspen, Glenwood Springs and the hot springs pool, the Denver Mint and the Molly Brown house all within 2 hours of the city. Some of the most rural places are the most interesting like a blue hole where they go swimming naked in Texas, or searchlight Nevada!
4. Causes. What bugs you? If you have no passions in life then maybe that is your first clue. Why not research an issue and then write about it?
Here are some links to some of my causes:
http://www.travelpod.com/travel-blog-entries/lavidanueva/albuquerque/1193299560/tpod.html
http://en.wordpress.com/tag/piolin/
5. Gadgets. Geez there are a lot out there. I am fascinated with the tiny cameras they sell on eBay. What kind of gadget do you like? Find it, research it, write about it, collect your check!
Everyone has something to say. Open your eyes, listen to your friends, write about your passions, come along and blog with us!
Tim Paynter is a civil rights activist looking for his next story. Tell me about your cause, your pain, who has taken advantage of you and let's see if there is something we can do about it!
Wednesday, November 25, 2009
5 Blogging Errors That Cost You Money How to Make $$ Bloggin
It seems like the two most frequently used words on the internet are "how to".
How to make money blogging, how to write a good blog, how to monetize your posts, how to avoid censure blogging, how to become a web pubblisher. I think a lot of these how-to articles are pure mush, written as a fishing line to lure you into the site with no real content.
What do you do when you want to write a 'how-not-to" article? That is what this post is all about. Mistakes I am making as I am learning about how to good at what you do on the net. These are my top 5 'how not to' recomendations. I have a lot to learn so don't be surprised if this changes over time.
1. Getting rich quick is for real estate seminar guys and the dreamers who buy their seminars. It used to be getting rich in Amercia was a matter of working smart not hard. My experience is, you have to do both. The real estate seminar guys are not getting rich buying real estate, and neither are their students. It is all a big lie, both students and teachers know it in their guts, and neither one will admit it.
Face it, making money in a competitive environment takes a lot of brains and a lot of work. Maybe one of you fellows will clue me in on the secret, how do you get someone to do your hard work for you? That is a topic for another article! Till then it is time to work hard and to work smart.
2. Experience has taught me, by the time a secret way to make a lot of money on the net gets to be well known, it might as well have stayed a secret. It is too late, there is too much competition, time to look for a fresh idea. I want to know about the idea because it gives a a foundation for the next idea. But the original idea has usually been beat to death. If I can get the idea cheaply enough, that means cheaply enough in money, and cheaply enough in time, then it is worth it. Otherwise, time to get back onto the net.
3. If I have unrealistic expectations one of two things needs to happen: I need to have an attitude adjustment, or I need to find something else to do. Frustration is a good way to lose motivation. Not long ago, when I figured out how to monetize my blog, I kept checking all night long to see how much I had made! I checked it the next day too, and by the end of the week I was pretty devastated. Not only was I not going to make much money for what I was writing, no one was even reading it. That was a heck of a blow to my ego!
It is clear, this is going to take a lot of time and a lot of effort to get the piece out there. If I can make a buck to pay the utility bill that will be icing on the cake. Fortunately, I write mostly for myself. I won't lose much sleep if those guys who were addicted to the 'how to' articles don't make the jump up to the latest model, the 'how not to' that I am writing today.
The point is, I know realistic expectations are critical. Those will come to me with experience. My part is keeping an open mind and not losing opportunities because I am frustrated.
4. No one can be great at everything. At least not me. For example, I am not a mechainc. If my brother wants me to fix his engine then the best thing for me to do is refer him to my to-be written guide on how to follow the bus route. It will take me so long time to put his car together he better learn the system.
I am a writer. I usually communicate better in writing than in words. On the other hand, computer programming is not my strong suit. In fact, I failed my programming class in college. We wrote our program on little punch cards and fed them into a machine. I can't tell you how relieved one day when the 'system went down'. I didn't have my homework done...and never did finish itQ! Not much has changed since then.
The nice thing about today's modern blogger is the field is divesified. If i can't do it well someone else can. Why not stick to my forte and leave the rest up to someone who is really good at it?
5. Fianlly, being willing to fail is an important part of being a success. I spent a lot of my life not doing something because I was afraid I would fail. One day will learn how to do X or Y, I would think to myself. I neve got around to doing a lot of things because I never figured I could do it perfectly the first time.
The least expensive way to learn is to fail. It is the trial and error that makes me better. Experimenting a lot, findig out what works for me, being ready to make changes because what worked yesterday does not work today, all of these things are what will make me good. When I get it right there is a lot of satisfaction in it. Till then, it is a lot of fun figuring it all out. Meanwhile, there is a get rich quick real estate seminar this weekend. Want to come?
Tim Paynter is an attorney, a dreamer, a staunch advocate for civil rights, and totally lost on how to make a buck bloggin, but if you stay put, maybe we can learn how to do it together!
How to make money blogging, how to write a good blog, how to monetize your posts, how to avoid censure blogging, how to become a web pubblisher. I think a lot of these how-to articles are pure mush, written as a fishing line to lure you into the site with no real content.
What do you do when you want to write a 'how-not-to" article? That is what this post is all about. Mistakes I am making as I am learning about how to good at what you do on the net. These are my top 5 'how not to' recomendations. I have a lot to learn so don't be surprised if this changes over time.
1. Getting rich quick is for real estate seminar guys and the dreamers who buy their seminars. It used to be getting rich in Amercia was a matter of working smart not hard. My experience is, you have to do both. The real estate seminar guys are not getting rich buying real estate, and neither are their students. It is all a big lie, both students and teachers know it in their guts, and neither one will admit it.
Face it, making money in a competitive environment takes a lot of brains and a lot of work. Maybe one of you fellows will clue me in on the secret, how do you get someone to do your hard work for you? That is a topic for another article! Till then it is time to work hard and to work smart.
2. Experience has taught me, by the time a secret way to make a lot of money on the net gets to be well known, it might as well have stayed a secret. It is too late, there is too much competition, time to look for a fresh idea. I want to know about the idea because it gives a a foundation for the next idea. But the original idea has usually been beat to death. If I can get the idea cheaply enough, that means cheaply enough in money, and cheaply enough in time, then it is worth it. Otherwise, time to get back onto the net.
3. If I have unrealistic expectations one of two things needs to happen: I need to have an attitude adjustment, or I need to find something else to do. Frustration is a good way to lose motivation. Not long ago, when I figured out how to monetize my blog, I kept checking all night long to see how much I had made! I checked it the next day too, and by the end of the week I was pretty devastated. Not only was I not going to make much money for what I was writing, no one was even reading it. That was a heck of a blow to my ego!
It is clear, this is going to take a lot of time and a lot of effort to get the piece out there. If I can make a buck to pay the utility bill that will be icing on the cake. Fortunately, I write mostly for myself. I won't lose much sleep if those guys who were addicted to the 'how to' articles don't make the jump up to the latest model, the 'how not to' that I am writing today.
The point is, I know realistic expectations are critical. Those will come to me with experience. My part is keeping an open mind and not losing opportunities because I am frustrated.
4. No one can be great at everything. At least not me. For example, I am not a mechainc. If my brother wants me to fix his engine then the best thing for me to do is refer him to my to-be written guide on how to follow the bus route. It will take me so long time to put his car together he better learn the system.
I am a writer. I usually communicate better in writing than in words. On the other hand, computer programming is not my strong suit. In fact, I failed my programming class in college. We wrote our program on little punch cards and fed them into a machine. I can't tell you how relieved one day when the 'system went down'. I didn't have my homework done...and never did finish itQ! Not much has changed since then.
The nice thing about today's modern blogger is the field is divesified. If i can't do it well someone else can. Why not stick to my forte and leave the rest up to someone who is really good at it?
5. Fianlly, being willing to fail is an important part of being a success. I spent a lot of my life not doing something because I was afraid I would fail. One day will learn how to do X or Y, I would think to myself. I neve got around to doing a lot of things because I never figured I could do it perfectly the first time.
The least expensive way to learn is to fail. It is the trial and error that makes me better. Experimenting a lot, findig out what works for me, being ready to make changes because what worked yesterday does not work today, all of these things are what will make me good. When I get it right there is a lot of satisfaction in it. Till then, it is a lot of fun figuring it all out. Meanwhile, there is a get rich quick real estate seminar this weekend. Want to come?
Tim Paynter is an attorney, a dreamer, a staunch advocate for civil rights, and totally lost on how to make a buck bloggin, but if you stay put, maybe we can learn how to do it together!
Subscribe to:
Posts (Atom)